About Me

Adrian, head of Nutrition at JEFF, is a qualified sports scientist, dietitian and performance nutritionist. He believes that a well-structured training plan needs to tie in with a tailored nutrition plan to achieve the best results on one’s personal health and fitness journey.

Adrian grew up with a bat in his hand or a ball at his feet. He loves long-distance running, having completed numerous ultra marathons and will squeeze in a run wherever he can. He is a husband and dad of two and enjoys adventuring on the mountain with his family.

His passion for sport, exercise, and good food is tangible in his efforts to encourage others to appreciate what their bodies can do – all the while enjoying the journey along the way.

Let's talk about your fitness & nutrition goals!


Your Coach will use their experience and expertise to give you an individualised exercise and meal plan - factoring in any conditions, injuries, or intolerances - and they’ll provide daily support, guidance and motivation like you’ve never experienced before!

They’ll devote their time to getting to know you. They’ll ensure they have a deep understanding of YOU and your personal journey to this point, to ensure they can provide a holistic approach that works where many others may not have before!

They’ll check in with you daily via WhatsApp messaging, to find out how you are, to motivate you, and to support you in any way they can! They’ll pick you up when you fall down, and give you a firm, but friendly, push when you need it!

They’ll hold you accountable to logging your exercise and nutrition in the JEFF Web App each day. They’ll review your exercise and meals, provide feedback, and make any adjustments necessary.

They’ll hold monthly assessments with you, where together you’ll check in on your progress and plan for the month ahead. After these sessions, you’ll feel proud of what you’ve achieved, clear on any changes you need to make, and excited for the next chapter in your journey!


Sports Conditioning

✓ Marathon training 

✓ Fitness & Nutrition  

More of me on my social media channels!