We change lives at JEFF. And it’s also true that JEFF has changed a lot in our 3 year history.

This is an important note about changes we are making to our products and our team as we enter the next chapter of JEFF. The headline news is that:

- JEFF Club is now R200pm;

- JEFF Life members are now JEFF Club members;

- our team is changing;

- we are introducing collaborators; and more.

Continue reading for the full note on these changes. Join us tonight (Tuesday, 15 November) at 7pm in JEFF Together to hear more.

Today we bring you important news.

As the fitness industry continues to evolve post the COVID pandemic, we’re making changes to our products and our team.

Some of this update will be positive for you individually as you get better value and will have some of your favourite instructors back leading fresh challenges. And some of the news is challenging in that we are making changes to our products and we are changing the structure and size of our team.

As part of our next chapter, we are making JEFF simpler and more open. Please read through the details below and see our FAQs for more information.

We are making JEFF Club simpler and only R200. JEFF Life members are now JEFF Club members.

  • From next week Monday, the 21st of November, JEFF Club will reduce from R595 pm to only R200 pm (a 66% decrease in the monthly fee). In addition, all JEFF Life customers will automatically become Club customers without any change to your current billing.  
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  • The JEFF Club product will be simpler:
    • ✓ You will continue to get several fresh classes a week from Dom, Joe, Jade, Kathleen, Adrian and others, but there will be less instructors providing fresh workouts and there will be no live classes on Tuesdays and Saturdays.
    • ✓ You will continue to have access to all our past 100+ exercise programs, challenges, and nutrition programs.
    • ✓ JEFF Club will no longer have Club Coaching. If you need extra support to achieve your health and fitness goals 1-on-1 Daily and Weekly Coaching remain available.
    • ✓ The way new programs will be launched will be changing. Details below.
  • ✓ All web app features including daily logging, social features, chats, nutrition, self check-ins, and more continue to be available to you.
  • ✓ In line with the reduction in price, we will be simplifying rewards. If you are on the 1-on-1, you will continue to receive points for your 5/7 days, however, this will fall away on Club. All customers who refer friends to join JEFF will continue to receive 2,000 points. All other rewards will fall away. Your existing rewards balance will remain.
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  • Note: There is no impact to 1-on-1 Weekly or Daily Coaching subscriptions.

 

We are making JEFF more open and working with ‘collaborators’ to bring you fresh programs each month.

Since our earliest days of lockdown, we have brought you inspiring instructors and coaches to help you achieve your fitness goals through live workouts, video-based programs, nutrition plans and challenges.

While we will continue to provide fresh workouts each week, we will no longer be offering new programs as part of your Club subscription. We will, instead, be partnering with a range of independent ‘collaborators’ (many of whom you already know and love) where they will be bringing you fresh new programs, challenges and fitness-related content each month as part of their own independent offerings. These collaborator programs will be paid-for programs much like we used to run challenges in the past. They will be additional to your R200 pm Club or 1-on-1 Coaching membership and importantly, you will not be able to use rewards points to pay for the programs as it is their independent program.

You can expect to hear about exciting new programs from our collaborators including Seri, Greg, Amy and Ed, as well as independent initiatives from Johno and Juls.

You will hear more from everyone above through their social media channels, and we will keep you updated on their new programs, challenges and initiatives each month. Join us tonight at 7pm in JEFF Together to hear more about all of the above collaborator programs.

As part of this next chapter of JEFF we are making some changes to our team. 

Implicit in the changes described above is a change to our core team. We are sadly saying farewell to some exceptional team members across our business and working closely with them to help with their career transitions. In terms of the more public personalities you know - Dom, Joe, Jade, Adrian and Kathleen will continue to provide you with fresh new workouts and content each week, and remain part of our core team, while other instructors will be working with us as collaborators.

Importantly, Johno and Juls will be working independently from JEFF. They remain co-founders and shareholders and we wish them all the best in their next steps. Greg, Amy and Ed will be working independently as collaborators to offer their own fresh new programs each month. And Seri is back as a collaborator with exciting new programs launching soon.

In summary, our new JEFF Club product for R200 pm now includes

- Access to all 100+ exercise, nutrition & education programs

- Several fresh classes a week from Dom, Joe, Jade, Adrian, Kathleen & others

- Access to fresh collaborator programs each month for an additional fee

- Calorie adjusted nutrition plans, menus & recipes to reach your goals

- All Web App features including daily logging, social features, chats, self check-ins, rewards & habit tracker

If you have any questions on these changes or the collaborator programs that will be launching, you can find a full FAQ below and you can join us for a live session in JEFF Together at 7pm tonight on “The next Chapter of JEFF” including Dom, Johno, Seri, Greg and Ed. You are also welcome to reply to the email you received and we will respond to your questions.

We are looking forward to serving you in this next chapter.

Sam, Didi, Hagen and the JEFF Team

FAQ

This FAQ document gives answers to common questions about the changes taking place at JEFF during November, 2022.

General

Why is JEFF making these changes?

As the fitness industry continues to evolve post the Covid pandemic, JEFF is making changes to its products and its team to become a more sustainable business and better serve our customers.

From 21 November, what happens to Life and Club memberships?

From next week Monday, the 21st of November, JEFF Club will reduce from R595 pm to only R200 pm (a 66% decrease in the monthly fee). In addition, all JEFF Life customers will automatically become Club customers without any change to your current billing.

What changes are being made to JEFF Club?

The monthly price of JEFF Club is being changed from R595 per month to R200pm.

Club customers continue to have access to all current web app features, including daily logging, social features, the full library of past challenges, programs, menus and more.

There will be no more Club coaching. Customers who wish to sign up for more support to achieve their health and fitness goals may sign up for daily or weekly 1-on-1 Coaching.

There will be several new fresh classes released to all customers every week from Dom, Joe, Jade and Kathleen.

There will continue to be a theme every month, but there will not be any new programs released each month. Instead, there will be a range of programs made available from collaborators for an additional fee similar to how we used to run challenges. See the section below on collaborators.

There will be no more live classes on Tuesdays and Saturdays.

What do I get on JEFF Club?

For just R200 pm, JEFF Club members now get:

- Access to 100+ goal orientated exercise, nutrition & education programs

- Several fresh classes a week from Dom, Joe, Jade, Adrian, Kathleen & others

- Access to fresh collaborator programs each month for an additional fee

- Calorie adjusted nutrition plans, menus & recipes to reach your goals

- All Web App features including daily logging, social features, chats, self check-ins, rewards & habit tracker

Do I need to change my debit order to be the correct amount?

No, this will happen automatically and you do not have to change anything.

Does 1-on-1 Daily and Weekly Coaching remain the same?

Yes, outside of the changes to Club, 1-on-1 Coaching remains the same. There will be no price implications or other changes that affect the 1-on-1 Daily or Weekly Coaching products. There will be no price increase in the next year.

What programs will I have access to?

You have access to 100+ goal orientated exercise, nutrition and education programs in the web app.

COLLABORATORS

Who are the collaborators and what will they be offering?

The collaborators include many of the past and present fitness personalities you have come to know and love. For now, this includes Seri, Edgar, Greg and Amy. These may include others in future as we expand the collaborator program.

You can expect to hear about new programs and fitness related initiatives from them each month. These will include 21-day Challenges and other similar programs. Please note that these programs will be charged separately from your JEFF Club or JEFF 1-on-1 memberships and will be run independently by the collaborator.

Are Johno and Juls still a part of JEFF?

Johno and Juls are launching their own independent initiative called “The Daily J”. They remain co-founders and shareholders and we wish them all the best in their next steps. You can find out more from them on their social media accounts.

Is Seri back?

Seri is back as a collaborator with JEFF and will be launching her own programs and other fitness initiatives.

Do I have to be a JEFF Member in order to sign up up for a collaborator program?

Yes, you will need to have access to JEFF Club to access the collaborator programs.

REWARDS POINTS

What does this mean for my reward points balance?

Your reward balance stays the same.

Can I continue to earn reward points?

Yes, from 21 November, 1-on-1 Daily and Weekly customers, will continue to earn 500 rewards points for achieving 5/7 days streaks as well as 2000 rewards points for referrals.

Club customers will only be able to earn 2000 rewards points for referrals.

All other rewards points categories fall away.

Can I continue to redeem my reward points?

Yes, you can continue to redeem your rewards points on your Club, 1-1 Daily and Weekly Coaching subscriptions. You will not be able to redeem your points for challenges and programs from our independent collaborators.