MONDAY · THE HEAT
Pure Strength with Joe
Full body, heavy and controlled. A squat, a hinge, a push and a pull, with the weight climbing across the six weeks.
A 6 WEEK STRENGTH, FITNESS & CORE CHALLENGE
SUMMER
STRONG
Walk into summer confident in your own skin.
Summer Strong is six weeks of strength, fitness and core with Joe, a guest coach every Friday, and a nutrition book built for summer. Three sessions a week, 40 minutes each.
◷ Nothing is live. Every session waits on your planner, so you can never fall behind.
Starts Monday 2 November · Ends Sunday 13 December
R850 for JEFF members · R1650 once-off pass
What six weeks will do for you
You don't need to train every day or eat perfectly. You need to show up three times a week for six weeks.
- Get stronger every week, with weights that actually go up.
- Build real fitness that shows up in everyday life.
- A stronger core and better control, from six different coaching styles.
- Habits that last past the challenge and into the holidays.
- Walk into December feeling confident in your own skin.
- Support body recomposition when your nutrition matches your goals.
Three days. Three jobs.
The same three days every week, with a new session every time. Each day has its own job, so across the week you cover strength, fitness and core without any one part getting hammered.
WEDNESDAY · THE WATER
Strength & Fitness with Joe
Upper body strength first, then a full body conditioning block to build your fitness. Expect to sweat.
FRIDAY · THE LONG EVENINGS
Glutes & Core with a guest coach
Every Friday is glutes and core, taught by a different coach in their own style. Same focus, six different ways to get there.
Every Friday, a new coach.
Glutes and core every Friday, taught six different ways. You get Joe at both ends of the challenge, and four of the JEFF coaching team in between.
WEEKS 1 & 6 · Friday 6 November · Friday 11 December
Joe Barreto
Pure strength
WEEK 2 · Friday 13 November
Nadine Samantha
Low impact
WEEK 3 · Friday 20 November
Gabriel Meltz
Pilates
WEEK 4 · Friday 27 November
Kathleen Booyse
Yoga sculpt
WEEK 5 · Friday 4 December
Meka Trusler
Strength & fitness
What's included
YOUR TRAINING
18follow-along sessions
3 sessions a week
40 minutes each
5 coaches
Six weeks of movement
Joe on Mondays and Wednesdays, with a guest coach every Friday.
YOUR NUTRITION
The Summer Strong nutrition book
PDF NUTRITION BOOK
Light, high-protein summer recipes. A shopping list for every week.
1000+ recipes in the JEFF app
YOUR COMMUNITY
Two WhatsApp groups
One for Joe's updates and reminders. One for the community.
YOUR GUIDE
Your challenge eBook
Six week planner, equipment and weights guidance, warm-up, knee-friendly swaps and nutrition tips.
NEW FOR SUMMER STRONG
Eat for summer, without overthinking it.
Your Summer Strong nutrition book is delivered as a PDF.
Every week you get three breakfasts, three lunches and three dinners, mostly salads, bowls and wraps that come together in minutes. Each week's recipes share ingredients, so there's one short shopping list and less waste. Calories and macros are on every recipe, with ingredients in grams, so if you track in MyFitnessPal, logging takes seconds.
If leaning out is part of your goal, this is where most of that happens.
How it works
Sign up
Choose your option and complete checkout. Your welcome email lands straight away.
Download the JEFF app
Sign in and Summer Strong appears on your home screen automatically.
Join the WhatsApp groups
The links are in your welcome email and your eBook.
Train Monday, Wednesday and Friday
40 minutes a session. Miss one? Catch up whenever suits you.
Your six weeks
Three days a week. 40 minutes. All on demand.
2 NOV · 13 DEC 2026
MONDAYPure StrengthFull Body
WEDNESDAYUpper Body Strength & Fitness
FRIDAYGlutes & Core
Tuesday & Saturday: move your way · Thursday: active rest or optional yoga · Sunday: full rest
YOUR COACH
Joe Barreto
Joe is an online coach and wellness professional with a passion for helping people build stronger bodies, healthier habits, and more confidence in themselves. His coaching combines strength training, realistic nutrition, accountability and mindset support, in a way that actually fits into real life.
“So much stronger and mindset open to heavier weights. Lost kg and fat and feeling firmer all round.”
“I could only ever lift 5-6kg. Now 10kg is my go-to.”
“Coach Joe turns hard work into a habit and challenges into victories. He isn't just a coach, he's the heartbeat of the challenge!”
From Project Strong participants
Two ways to join
JEFF MEMBERS
R850
That's about R47 a session.
Already on JEFF? This is your price. The full six week challenge, the nutrition book, your eBook and both WhatsApp groups, on top of everything your membership already gives you.
JOIN SUMMER STRONGONCE-OFF PASS
R1650
Not a member yet? Get the full six week challenge and the nutrition book, plus complete JEFF app access for the duration, including 1000+ recipes and every class on the platform.
GET YOUR PASSOne payment. No subscription, no auto-renew.
Questions
Are the sessions live?
No. Every session is pre-recorded and waits on your planner page. Train whenever suits you, start late, and catch up any time. You can't fall behind.
What equipment do I need?
Dumbbells in light, medium and heavy, a bench or a sturdy chair, resistance bands (fabric ones are best) and a yoga mat. Your eBook has a full guide on choosing weights and knowing when to go heavier or lighter.
I'm a complete beginner. Is this for me?
Yes. Every session has modifications and your coaches talk you through them as you go. Week one is all about learning the movements and finding your weights.
Will this help me lose weight?
It can, if that's your goal. The training builds strength and fitness, and the nutrition book gives you a simple way to support leaning out. How much changes depends mostly on what you eat. The main goal is to finish the six weeks fitter, stronger and more confident.
What if my knees give me trouble?
Your eBook has a warm-up guide and a list of knee-friendly swaps for every movement that tends to cause problems. If something hurts, message Joe directly in the WhatsApp group.
How do I access the classes?
In the JEFF app on your phone, on your laptop through the JEFF website, or airplayed to your TV. Summer Strong appears on your home screen automatically once you sign in.
Do I need to be a JEFF member?
No. The once-off pass includes full JEFF app access for the length of the challenge. If you're already a member, you pay the lower member price.
Can I do this if I'm pregnant, postpartum or managing an injury?
Please check with your doctor or physio first. Once you have the go-ahead, tell us in the community group and we'll point you to the right modifications.
Is there a refund policy?
There are no refunds once you've joined. Because everything is on demand, if you start late you can still complete all 18 sessions.
Six weeks. Starts 2 November.
Walk into summer fitter, stronger and confident in your own skin. Sign up now and we'll see you on Monday the 2nd.
R850 for JEFF members · R1650 once-off pass